Between August 30-31 and September 6-7, 2025, the Faculty of Business Administration and Accountancy at Khon Kaen University organized the Khon Kaen Business School Intelligent Student Camp 2025 (KKBS CAMP 2025). This event, which marked its 8th consecutive year, received overwhelming feedback from high school students across the country, attracting over 280 participants.
(Core activities for courses and skills in digital entrepreneurship)
(Core activities for courses and skills in marketing technology)
The KKBS Camp is a rigorously designed program covering both learning and self-discovery through four courses: digital entrepreneurship, marketing technology, innovation management in tourism (Thai language group), and innovation management in tourism (English language group). All students experienced real-world scenarios through practical workshops conducted with faculty experts and received close guidance from senior students who shared both knowledge and life experiences within the university. Furthermore, the camp served as a platform for students to explore their interests, understand their aptitudes, and envision the future career paths that are most suitable for them, thereby fostering inspiration and confidence as they progress toward further education in business administration and accountancy at the university level.
(Lecture by a faculty member from the course on innovation management in tourism (Thai language group))
(Core activities for courses and skills in innovation management in tourism (English language group))
Moreover, this event provided an educational opportunity for prepared, dedicated, and determined students aspiring to pursue a bachelor’s degree in business administration and accountancy to enhance their knowledge and acquire essential foundational skills for studying these disciplines. Importantly, students participating in the KKBS Camp who achieve a good evaluation can use their certificate as part of the assessment criteria in the first round of the Portfolio examination for the High Potential Student Admission Program.
The activities organized during this event are a key mechanism through which the Faculty of Business Administration and Accountancy at Khon Kaen University aims to promote and encourage high school students to gain new insights into the fields of business administration and accountancy, while also helping them discover their identities, preferences, and dream career paths, along with acquiring real-world experiences that will serve as a crucial foundation in their preparation for confidently entering university.
