On December 20, 2025, the KKBS Next Gen Business Club, affiliated with the Faculty of Business Administration and Accountancy, Khon Kaen Business School, organized the “Next Gen Case Cracking Workshop 2025.” This event took place in the Wang Lert Smart Classroom, 1st floor, BS01 Building, Faculty of Business Administration and Accountancy. The primary objective was to enhance students’ analytical and business problem-solving skills, preparing them for both national and international business case competitions.
(Ms. Sirinda Lapsiriphon, CBS Ambassadors from the Faculty of Commerce and Accountancy, Thammasat University)
(Ms. Pawida Suwanaphruek from the Faculty of Commerce and Accountancy, Thammasat University)
The project specifically focused on fostering strategic thinking, critical thinking, and fundamental financial knowledge. These are essential skills for academic learning, competitive performance, and future career readiness. The workshop featured Ms.Sirinda Lapsiriphon, a CBS Ambassador, and Ms.Pawida Suwanaphruek from the Faculty of Commerce and Accountancy, Thammasat University, as guest speakers. They provided insights into strategic business case analysis, coupled with foundational financial knowledge relevant to business case competitions. The event was structured as a workshop, allowing participants to practice critical thinking, analyze scenarios, exchange perspectives, and learn directly from the speakers’ real-world experiences. This format promoted knowledge exchange and facilitated the establishment of learning networks among students.
The Next Gen Case Cracking Workshop 2025 represents a significant initiative that supports the educational mission of the Faculty of Business Administration and Accountancy, Khon Kaen Business School. It aims to develop graduates who are well-prepared for the professional world, possessing comprehensive skills, and capable of effectively applying business knowledge.