KKBS collaborates with CMO Public Company Limited to cultivate high-quality graduates for the events and MICE industry in a professional manner.
On April 3, 2025, the Faculty of Business Administration and Accountancy at Khon Kaen University held a signing ceremony for a Memorandum of Understanding (MOU) with CMO Public Company Limited at the hall on the 1st floor of Building BS.01. The ceremony was honored by the executives from both organizations, which included Assistant Professor Dr. Pongsutti Phuensane, Dean of the Faculty of Business Administration and Accountancy, along with Dr. Phongphan Sathatthip, Associate Dean for Industrial Relations and Sustainability, Associate Professor Dr. Supawat Meeprom, Head of the Bachelor of Business Administration Program in Service Business and Event Management, and Assistant Professor Donruetai Kovathanakul, Head of the Bachelor of Business Administration Program in Innovation Management for Tourism, as well as Mr. Pichayuth Turongkinanont, Chief Executive Officer of CMO Public Company Limited, and Mr. Apirawut Prangrit, Senior Manager of Human Resources.
(Executives from both organizations participate in the MOU signing ceremony)
This collaboration focuses on the development of modern curricula that respond to labor market trends through practical training and skills enhancement for students. Additionally, it provides opportunities for students to undertake internships and cooperative education at CMO Public Company Limited to gain firsthand experience in Event Management and the MICE (Meetings, Incentives, Conferences, Exhibitions) industry. It also promotes research in business and the MICE industry to develop applicable knowledge while creating networks of cooperation between educational institutions and the business sector, enabling students to learn and work directly with industry experts, thereby enhancing their potential to compete effectively on an international stage.
(Assistant Professor Dr. Pongsutti Phuensane, Dean of the Faculty of Business Administration and Accountancy at Khon Kaen University)
Assistant Professor Dr. Phong Suthi Phun San, Dean of the Faculty of Business Administration and Accountancy, stated that the faculty is committed to following the university’s strategies in the area of Education Transformation by developing curricula and promoting new learning methods, including developing students to possess the competencies and skills necessary to produce quality graduates who meet societal and labor market expectations. The signing of this MOU is an important step that helps students gain practical work experience in the comprehensive event management industry, especially in the MICE industry, which plays a significant role in the economic development of the country and region.
(Mr. Pichayuth Turongkinanont, Chief Executive Officer of CMO Public Company Limited)
Furthermore, Mr. Pichayuth Turongkinanont, Chief Executive Officer of CMO Public Company Limited, revealed that the company is committed to collaborating with the Faculty of Business Administration and Accountancy at Khon Kaen University to provide students and educational personnel with the opportunity to gain practical work experience with industry experts. The company emphasizes training and developing curricula that meet the demands of the MICE industry, including organizing meetings, seminars, and the exchange of knowledge and experiences between the business sector and academia through various activities such as training, cooperative education, research, and academic services. This aims to enhance competitiveness and growth in the MICE industry both locally and internationally.
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