In an era where entrepreneurship is no longer confined to employees or major investors, numerous new-generation students aspire to establish their own brands, sell products that meet market demands, and learn about the business world through real-life experiences rather than solely from textbooks. The “DE Outbox – Digital Entrepreneur: The Concept to Concrete Showcase 2025” is one of the platforms that enables students to fully showcase their entrepreneurial potential. This event was organized by the Digital Entrepreneurship program at the Faculty of Business Administration and Accountancy, Khon Kaen University, and took place from March 31 to April 1, 2025, at the promotional area on the first floor of Central Plaza Khon Kaen. This event is not merely an exhibition of student work, as many have experienced before, but it provides a platform for students to present their business ideas and innovations to investors or attendees seeking opportunities in the digital business expansion, including corporate executives interested in partnering with startups. This initiative opens avenues for students to network and further develop their ideas. Additionally, a panel of experts from industry provided guidance to enhance marketing capabilities and product development, aiding students in learning comprehensive business practices. The activities included DE Outbox Pitching, a venue for students to present their business ideas to a panel of distinguished guests, investors, and event attendees, and the DE Outbox Exhibition, which showcased creative business ideas, highlighting outstanding innovations for the future such as online platforms, cosmetics, and food innovations that cater to modern consumer needs. Today, we will discuss with the head of the Digital Entrepreneurship program to understand the objectives and motivations behind organizing this project while delving into the inspiration and pathways taken by students who have transformed their ideas into entrepreneurial ventures. 
(Dr. Apasri Sothornwithe, Head of the Digital Entrepreneurship program)
Dr. Apasri Sothornwithe, the head of the Digital Entrepreneurship program, articulated the event’s goal as providing opportunities for students in the program to demonstrate their potential by presenting the products they have developed from the ideation phase through practical application, including training and mentoring from faculty members. This allows them to create products or services that are ready for the market, which aligns with the program’s objective to cultivate entrepreneurs with the knowledge and capabilities to genuinely create businesses in the digital age. 
(Ms. Yada Sopa, 4th-year student in Digital Entrepreneurship)
(Herbal balm stick product under the brand “Kin Kanok”)
Transitioning from presenting ideas in class to becoming a real entrepreneur, Ms. Yada Sopa, a 4th-year student in Digital Entrepreneurship, collaborated with her group to develop a herbal balm stick product under the brand “Kin Kanok”. The concept involves adapting traditional Thai herbs into modern formats that better meet the needs of contemporary consumers, designed for convenience and portability. The product received an excellent response, generating sales of 30,000 Baht within just 45 days. Based on customer feedback, the team plans to introduce a wider variety of scents to cater to diverse consumer preferences for different occasions and moods. Furthermore, the team secured funding of 150,000 Baht from the Khon Kaen Science Park to enhance product quality and market reach. 
(Ms. Chayada Srilawong, 4th-year student in Digital Entrepreneurship)
(Online claw machine platform under the brand “Kiipu”)
Another notable team that has achieved success with their product is led by Ms. Chayada Srilawong, a 4th-year student in Digital Entrepreneurship. They developed an online claw machine platform under the brand “Kiipu,” allowing players to engage from anywhere at any time. The brand’s core concept is to bring offline claw machines into the online world while supporting licensed products to ensure players receive quality prizes. Currently, the total revenue has exceeded 271,360 Baht. Additionally, the team has been selected to represent Khon Kaen University to participate in Pitching under the Depa Digital Startup Fund project, organized by the Khon Kaen Science Park in collaboration with the Office of Digital Economy Promotion, which aims to support and empower new startups to develop and expand their businesses sustainably. Moreover, the team plans to further enhance their business by creating Art Toys under their own brand, which will be exclusive products playable only on the Kiipu platform, marking an essential step in establishing their brand identity and increasing long-term business value. 
(Ms. Busaba Busabong, 4th-year student in Digital Entrepreneurship)
(Image showing foot impressions used in the production of health-oriented insoles under the brand “Yang Kao”)
Finally, we conclude with a health-oriented business idea presented by Ms. Busaba Busabong, a 4th-year student in Digital Entrepreneurship, who developed health-oriented insoles under the brand “Yang Kao.” The product is available both as customized options and ready-mades produced by partner factories, utilizing foot scanning technology to send designs to the factory. Moreover, the team previously received funding of 50,000 Baht from the Faculty of Business Administration and Accountancy at Khon Kaen University for the development of prototype products. Currently, the team has also secured support from investors as “Venture Capital (VC)” but continues to pursue additional funding through Pitching to further develop and establish the “Yang Kao” brand in a sustainable manner and to fully own the business without relying on intermediaries. The organization of this event reflects the potential of the new generation of students to become digital entrepreneurs capable of transforming creative concepts into products and services that genuinely meet market demands. This is achieved through a combination of learning in academic settings and practical experiences, supported by faculty members, industry experts, and various funding sources that help realize business ideas. The event not only provides opportunities for students to showcase their work but also serves as a platform for networking and inspiration, reflecting the pathway of developing students into knowledgeable, skilled entrepreneurs properly equipped for the entrepreneurial world in the digital age.
Banphot Pilapan: Article/Images.
