On August 17, 2568, the Next Gen Business Club under the Faculty of Business Administration and Accountancy, Khon Kaen University, organized a workshop “Next Gen x AI: Unlocking the Future of Marketing” in the computer laboratory (2203), 2nd floor of Building BS02. The event was honored by the presence of Assistant Professor Dr. Anucha Somabut, Assistant to the President for Education Affairs at Khon Kaen University, who delivered a special lecture on the topic “AI Video Tools and the Future of Modern Marketing”. Attendees were introduced to a variety of AI Tools before participating in a hands-on workshop that covered planning, scriptwriting, content creation, video production, presentation, and receiving feedback from the speaker.
(Assistant Professor Dr. Anucha Somabut, Assistant to the President for Education Affairs, Khon Kaen University)
This activity was organized to enhance skills in artificial intelligence (AI) technology, particularly in AI Video Tools, which are gaining popularity and play a crucial role in the digital marketing business. It offered students the opportunity to learn how to apply AI tools such as Canva AI, Runway, Synthesia, Pika Labs, and Adobe Firefly through lectures, demonstrations, and practical exercises to understand the potential of technology in creating creative video content for marketing.
(Students participating in the activity)
The “Next Gen x AI: Unlocking the Future of Marketing” activity not only aimed at enhancing technology and creative skills but also reflected the commitment of the Faculty of Business Administration and Accountancy, Khon Kaen University, to develop students’ potential to face the challenges of the digital business world, advancing to become graduates with knowledge and skills aligned with the labor market of the future.
