On February 5, 2026, the Faculty of Business Administration and Accountancy (Khon Kaen Business School) at Khon Kaen University held a signing ceremony for an academic Memorandum of Understanding (MOU) titled “Driving and Promoting Social Value Acceleration.” This agreement was forged between Khon Kaen University, represented by the Faculty of Business Administration and Accountancy, and the Thai Social Value Assessors Association. The ceremony was honored by the presence of executives from both institutions, including Asst. Prof. Pongsutti Phuensane, Ph.D., Dean of the Faculty of Business Administration and Accountancy; Pongphan Sathatip, Ph.D., Associate Dean for Industrial Relations and Sustainability; and Assoc. Prof. Supawat Meeprom, Ph.D., Program Chair of the Bachelor of Business Administration in Hospitality and Event Management program. Also in attendance were Ampon Apattanakan, Ph.D., President of the Thai Social Value Assessors Association; Mr. Supachai Satchapaibulkit, Vice President of the Association; and Sakultip Keerativanvong, Ph.D., Secretary-General of the Association.
(Asst. Prof. Pongsutti Phuensane, Ph.D., Dean of the Faculty of Business Administration and Accountancy)
(Ampon Apattanakan, Ph.D., President of the Thai Social Value Assessors Association)
This collaboration aims to drive development based on the principles of Sustainable Development, a critical issue prioritized by all sectors. Both organizations share the belief that measuring and promoting social impact is a crucial mechanism for policy design, project development, and the creation of social innovations. This will lead to an elevation of the university’s academic services, enabling them to reflect social outcomes in a tangible, transparent, and internationally recognized manner.
Furthermore, the initiative seeks to promote collaboration between organizations and network partners to collectively drive social value creation at the local level. This will be achieved through the systematic integration of policy mechanisms, teaching and learning, research, academic services, and social activities. Examples include training sessions, seminars, collaborative research, case study development, knowledge exchange, and the development of knowledge and innovations that can be practically applied in diverse contexts to truly drive social value.
This collaboration marks another significant step and reflects the role of the Faculty of Business Administration and Accountancy (Khon Kaen Business School) at Khon Kaen University as a vital mechanism for linking academic knowledge with tangible social value creation. This is achieved through cooperation with network partners in driving the concept of sustainable development, while also laying the foundation for a Knowledge-Based Society and fostering real change at the community, societal, and national levels.
Banphod Philaphan: News/Photos
