Available Courses for the Faculty of Business Administration and Accountancy
Marketing Program
First Semester
1. 963 403 Customer Relationship Management
Mathematical methods for decision making in marketing management such as product planning , pricing decision, media selection and advertising evaluation, measuring of distribution channel efficiency, sales forecasting and other related issues.
2. 963 231 Business Marketing
Types characteristic and behavior of commercial and subsidized market segmentation, market targeting, marketing tools, and marketing with business and other customer as business market producer market, industrial market, middleman market, government market , subsidized market, business marketing strategies.
3. 963 332 Marketing Research
Roles and importance of marketing research on business , marketing research process problem definition and research proposal , research design , designing data collection methods, sampling design and data collection , analysis and interpretation of data , research report , marketing research application.
4. 963 492 Seminar in Marketing
Integration of knowledge students gained from various courses with additional research in systematically analyzing situations, solving problems, and making marketing decisions by applying techniques from case studies and simulation games, in-class presentations with emphasis on teamwork and enthusiastic class participation in order to prepare students to be good marketers.
5. 963 421 Advertising and Sales Promotion
Theories and techniques of advertising and sales promotion ; roles and influence of advertising and sales promotion on social and economic systems; organizing advertising and sales promotion departments, studying planning objectives and operations of advertising and sales promotion ; selecting media ; budget establishing and results measuring ; studying constraints , laws and ethics concerning advertising and sales promotion.
6. 963 329 Quantitative Analysis in Marketing
Mathematical methods for decision making in marketing management such as product planning , pricing decision, media selection and advertising evaluation, measuring of distribution channel efficiency, sales forecasting and other related issues.
Second Semester
1. 963 328 Service Marketing
Characteristics and types of services, strategic planning of service-industry marketing, service – market structure analysis, target market selection, development planning of service marketing mix, service-consciousness building, and organization and control of service marketing.
2. 963 402 Internet Marketing
Resources of internet Marketing, introduction of internet, Electronic commerce and the marketing process, Marketing planning stage for online activities, Segmenting and analyzing the target market, Internet marketing mix, Internet marketing implementation, virtual store for marketing products and services, the tools of internet marketing resources: concepts, internet, mobile phone include personal digital assistant, Website design and customer interface, Integrating the promotional mix.
3. 963 223 Direct Marketing
Principles, roles and types of direct marketing decision and factors affecting the selection of direct marketing methods, operation of each direct marketing method including various strategies and tactics.
4. 963 425 Individual Study
Student must identify a project proposal, methods of research process , evaluation and analysis of research results , research report and presentation under a lecturer’s supervision and consultation.
5. 963 424 Export and Import Management
Principles and practices in exports and imports; laws and regulations in exports and imports; principles, practices and preparations of sales documents and contracts; customs procedures; packaging; transportation; payment; management and organization of exports and imports department; government and private agencies related to exports and imports.
6. BS933225 Story Telling for Business
Concept and methods of storytelling and application to powerful influence of communication create dramatic impact for businesses and personal networking.
