Bachelor's Degree Program

Education in the 21st century does not solely rely on theoretical knowledge; rather, it must integrate knowledge, skills, and practical experience that can be effectively applied in the workforce. The Faculty of Business Administration and Accountancy at Khon Kaen University has thus designed its undergraduate curriculum to align with the rapidly changing job market and technological advancements, aiming to produce graduates who are well-prepared for all dimensions of the modern workplace.

The undergraduate curriculum of the faculty has been developed with a genuine consideration of the needs of the business and industrial sectors, encompassing a wide range of disciplines. Students will receive integrated learning that enables them to understand business problems and apply academic knowledge to resolve issues effectively, while also providing opportunities for self-development on an international level through academic exchange programs, internships in leading organizations, and partnerships with globally recognized universities and business institutions to build networks and career opportunities internationally.

Skills to be Acquired from the Undergraduate Program at KKBS

Problem analysis and strategic decision-making: training in deep analytical thinking and systematic problem-solving.
Communication and collaboration skills: cultivating the ability to present, negotiate, and work as a team in diverse environments.
Creativity and innovation: fostering an innovative mindset to help drive organizations and develop new approaches for business.
Utilization of technology and digital tools in business: integrating the use of digital technology to enhance work efficiency and manage modern businesses.

Academic Semester Start and End Dates

First semester (approximately June – October)
Second semester (approximately November – March)
Special semester (if available) (approximately April – May)

DE

Digital Entrepreneur

Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology

The first curriculum at the undergraduate level in Thailand that integrates the teachings of digital entrepreneurship and marketing technology simultaneously focuses on cultivating creativity among learners. It aims to equip students with digital technology skills alongside business administration capabilities, enabling them to understand and apply innovative business solutions that address pain points and customer needs. The instructional method employed is a “Flipped Classroom,” utilizing theoretical knowledge paired with practical experience in business management and digital technology. Students are trained in data analysis tools through courses such as Data Science and Business Intelligence, preparing them to become ethical digital entrepreneurs, innovators, or business developers who adhere to academic and professional standards and comprehend global and societal situations.

FIN

Finance and Financial Technology

Bachelor of Business Administration Program in Finance and Financial Technology

The curriculum focuses on equipping learners with knowledge, capabilities, and skills that respond to the changes in the contemporary financial world. The content of the curriculum emphasizes the application of fundamental financial theory in various areas, including money markets and capital markets, to facilitate financial analysis and decision-making. This is complemented by conducting Financial Simulation Workshops as part of the teaching and learning process, alongside promoting certification examinations in the field of finance.

MK

Marketing Technology

Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology

The curriculum emphasizes a teaching and learning approach grounded in practical application and experiential learning through “Problem-Based Learning, Project-Based Learning, and Work-Integrated Learning (WIL).” The program adopts a 3+1 model, consisting of three years of theoretical instruction in the classroom followed by one year of professional experience. Learners will acquire knowledge alongside in-depth and broad practical skills, thereby enhancing their competencies as modern marketers. This preparation ensures they possess strong analytical, planning, and marketing communication skills that are responsive to the changes brought about by technology and the business environment in the 21st century.

MGT

Management, Entrepreneurship and Logistics

Bachelor of Business Administration Program in Management, Entrepreneurship and Logistics

The curriculum focuses on cultivating modern entrepreneurs with the capability to manage businesses in both the manufacturing and service sectors. The instructional approach includes lectures delivered within the classroom, practical training as real entrepreneurs, off-campus study projects, and field observations. Moreover, there are supplementary activities designed as training seminars for students. These activities enhance skill development and expand knowledge in scientific fields, business data, big data, modern applications in business administration, and the curriculum also features knowledge-sharing exchanges from global and national business executives, as well as renowned experts in business management.

TOUR

Tourism Innovation Management

Bachelor of Business Administration Program in Tourism Innovation Management

The integrated academic curriculum in Business Administration and Liberal Arts focuses on providing learners with opportunities to demonstrate their abilities in critical thinking, analytical skills, and creativity. The teaching methods employed emphasize both theoretical knowledge and practical training through various forms, such as simulated travel companies (KKU Travel), the Asia-Pacific Tourism Center (CAPTOUR), and the Isan MICE Student Chapter under the supervision of the Center of Excellence for the MICE Industry (CEMBEI). Additionally, the KKBS Spa laboratory is available for students, who also have the chance to gain practical experience and internships with internationally renowned and nationally recognized partner organizations.

ACC

Accountancy

Bachelor of Accountancy Program

The curriculum focuses on developing accountants who possess skills in business data analysis and digital competencies, along with an awareness of ethics, morality, and professional standards. Graduates are expected to be adaptable and committed to lifelong learning. They should be capable of designing accounting structures and databases, preparing financial reports, and analyzing data within these reports utilizing information technology. The teaching and learning methods adopted in the curriculum emphasize practical training and the use of case studies, which include topics in financial accounting and auditing, management accounting, and accounting information systems. Additionally, the program covers the analysis of informational data and the application of information technology.

ACC INT

Accountancy International Program

Bachelor of Accountancy (International Program)

The Bachelor of Accountancy (International Program) is designed with a comprehensive curriculum divided into three key modules to prepare students for real-world challenges in the accounting profession. The first module, The Road to Rookie Entrepreneurship, focuses on developing creative marketing skills and basic business analytics. This module aims to equip students with the foundational knowledge required to formulate their own business plans, fostering an entrepreneurial mindset essential for navigating the modern business landscape.

HOT

Hospitality and Event Management

Bachelor of Business Administration Program in Hospitality and Event Management

The curriculum emphasizes a problem-based learning approach, utilizing project-based learning and experiential learning through a teaching and learning management system that reduces classroom instruction while enhancing practical skills and experiences. The design of the instruction consists of three years of theoretical and practical learning, followed by one year of practical training in service businesses and events (the 3+1 curriculum). It focuses on developing expertise in five areas according to the interests of the learners:

Event Management: This area covers professional conference/exhibition organization and concert management.
Service Business Management: This includes strategies for service businesses and the development of resort/hotel enterprises.
Food and Beverage Management: This area involves cooking skills and kitchen management.
Data Analysis: This includes deep customer understanding and content marketing strategies.
Special Interests: This encompasses airline industry service, cruise business management, and health business endeavors.

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