KKBS Faculty Member Selected as One of Thailand’s First “Junior-Level Thailand Green Coaches”
The Faculty of Business Administration and Accountancy, Khon Kaen University, wishes to congratulate Asst. Prof. Maythawin Polnyotee, Ph.D. and Dr. Jinnapas Dominic, lecturers of the Bachelor of Business Administration program in Tourism Innovation Management, for passing the competency test for Thailand Green Coach at the Junior level, as the first cohort in Thailand. This accomplishment was achieved through participation in the “Nationwide Network Personnel Capacity Building Activity under the Thailand Green Tourism Plan 2030 Project for the year 2025,” organized by the Department of Tourism and the Sustainable Tourism Acceleration Center of Thailand (STAC), Mahidol University, from September 9–11, 2025, with competency testing conducted on September 13, 2025.
(Assistant Professor Dr. Mettawin Phonlayothee)
(Dr. Jinnaphat Dominic)
The “Thailand Green Coach” serves as mentors providing consultation and support to tourism businesses to effectively comprehend and develop according to international standards. In October, there will be a hands-on seminar activity (Road show) conducted in four provinces from four regions: Chachoengsao, Chiang Rai, Nakhon Si Thammarat, and Nakhon Ratchasima. This event will invite regional mentors to collaborate with tourist attractions and operators in learning and practicing self-assessment and reporting on the development of sustainability standard indicators. These results will be uploaded into a system designed to reflect the national sustainability status based on self-evaluation and can be further developed towards achieving international sustainability standards, with expert recommendations available to enhance tourist attractions and businesses.
