KKBS, in collaboration with the Marketing Association of Thailand, is organizing a grand marketing seminar for the Northeastern region titled “Thailand Marketing Day On Tour 2025 @Khon Kaen”. This event aims to elevate Thai marketers to keep pace with emerging business trends.
From September 26th to 27th, 2025, the Faculty of Business Administration and Accountancy at Khon Kaen University, in collaboration with the Marketing Association of Thailand, organized the regional marketing seminar “Thailand Marketing Day On Tour 2025 @Khon Kaen” or Mobile Marketer Day at the Science Park, Khon Kaen University. The event was inaugurated by Ms.Duangporn Vonggaveesakul, Executive Director of the Marketing Association of Thailand, along with Associate Professor Dr. Pensri Jaroenwanit, Vice President for Student Affairs and Innovation Commercialization, and Assistant Professor Dr. Pongsutti Phuensane, Dean of the Faculty of Business Administration and Accountancy.
This event was held under the theme “The Awakening Momentum: Energizing Ideas to Conquer Change,” sharing marketing trends and the role of technology, which all businesses should prepare for. It included lectures and panel discussions from leading speakers and executives in the country. Attendees gained practical knowledge, regional business networking opportunities, and souvenirs from event sponsors.
The event featured a variety of activities. On September 26, 2025, the event hosted “Train the Trainers On Tour – The Class of Change” for educators to enhance modern teaching skills, and “J-MAT Road to Success On Tour – Shortcut to Success?” for students to gain inspiration and experience from entrepreneurs and professional marketers. On September 27, 2025, it featured the “Marketing Day On Tour – The Awakening Momentum” seminar and special panel discussions by more than 15 distinguished speakers and leading organizational executives, covering marketing strategies, technology, and consumer insights.
Ms.Duangporn Vonggaveesakul, Executive Director of the Marketing Association of Thailand, stated that the Thailand Marketing Day On Tour is not only about sharing up-to-date marketing knowledge but also a platform that fosters networks between the academic and business sectors to enhance Thai marketers’ competitiveness on an international level. Furthermore, this year marks the 60th anniversary of the association’s founding, with a continued commitment to strengthening Thai marketing and society.
(Ms.Duangporn Vonggaveesakul, Executive Director of the Marketing Association of Thailand)
Associate Professor Dr. Pensri Jaroenwanit, Vice President for Student Affairs and Innovation Commercialization of Khon Kaen University, remarked that Khon Kaen University serves as a mechanism for driving the business sector by creating applicable knowledge, research, and innovation, connecting collaborative networks with all sectors. The belief is that regional entrepreneurs not only drive the economy but inspire the young generation. Today’s event is not only a marketing platform but a space to connect and exchange real experiences, catalyzing new ideas, strategies, and collaborations amid the rapidly changing business and social landscapes.
(Associate Professor Dr. Pensri Jaroenwanit, Vice President for Student Affairs and Innovation Commercialization)
Meanwhile, Assistant Professor Dr. Pongsutti Phuensane, Dean of the Faculty of Business Administration and Accountancy at Khon Kaen University, emphasized their commitment to continuously developing modern knowledge and skills. This event aligns with the faculty’s vision to become a leading educational institution that integrates knowledge and innovation with the industry to sustainably develop the economy. Collaborating with the Marketing Association for this event presents a crucial opportunity to spark ideas, inspire, and exchange marketing knowledge, enhancing the knowledge base and elevating the capacities of students, staff, entrepreneurs, and marketers in Northeastern Thailand to keep pace with the rapid changes in the modern business world.
(Assistant Professor Dr. Pongsutti Phuensane, Dean of the Faculty of Business Administration and Accountancy)
The event also featured booths from various leading industries, including food and beverage, real estate, health and wellness, and digital platforms. Attending marketers not only updated their knowledge from the seminars but also learned ways to create customer experiences and identify opportunities to further develop business strategies directly.
