The Bachelor of Business Administration program, specializing in Digital Entrepreneurship and Marketing Technology (Digital Entrepreneurship major), is designed to equip students with diverse occupational potential, whether in the private sector, public organizations, or as entrepreneurs. Graduates of this program will possess knowledge and skills in Digital Business Management, Digital Marketing, Marketing Technology (MarTech), and Business Data Analysis, applicable across various industries. The career paths can be categorized into three main fields as follows:

            1. Private Business Sector Careers Those wishing to work in leading companies, multinational corporations, and organizations that leverage digital technology to drive business can pursue careers in the following positions:
             – Digital Marketing Manager, overseeing online marketing, use of Social Media, SEO, SEM, and digital advertising strategies.
            – Business Intelligence Analyst, analyzing customer behavior data and business trends to assist organizations in strategic decision-making.
            – Marketing Technology Strategist, linking technology with marketing to enhance efficiency in digital business operations.
            – E-commerce Specialist, managing online stores and developing sales strategies through e-commerce platforms.
            – Digital Product Manager, responsible for the design and development of digital products such as applications, software, and platforms.
            – Digital Business Consultant, providing advice on the use of digital technology for business development.
            – UX/UI Designer, designing user experiences and user interfaces on websites or applications to maximize efficiency.
            – Tech Business Project Manager, managing and developing digital technology projects within organizations.

            2. Public Sector and State Enterprises Careers Those aiming to work in government agencies, state enterprises, and institutions related to the digital economy can pursue careers in the following positions:
             – Government Data Analyst, analyzing public data to develop digital economy projects and policies.

            – Digital Economy Officer, promoting and developing digital economy projects for the government.
            – Technology Policy Specialist, designing and defining policies related to the digital industry and startups.
            – Public Sector Digital Consultant, supporting the digital transformation of government agencies.
            – Government IT Specialist, managing and developing the information systems of government agencies.
            – Digital Business Researcher, studying and researching trends in the digital economy and the adaptation of business sectors.
            – Government Service Platform Developer, designing and developing digital platforms to enhance the efficiency of public services.

            3. Self-Employment and Entrepreneurship Careers Individuals aspiring to become entrepreneurs and establish their businesses can develop scalable business models and create products or services that cater to the digital market.
            – Startup Founder, establishing and developing a digital business.
            – Digital Business Developer, creating and developing businesses within the digital industry, such as e-commerce, FinTech, and EdTech.
            – E-commerce Entrepreneur, establishing and expanding an online product sales business on their own platform.
            – Digital Consulting Firm Founder, providing consultancy services in digital marketing, technology, and business strategy.
            – Digital Content Creator & Influencer, producing marketing content, product reviews, and business advice on social media.
            – Software Developer for Digital Business, creating and designing software or applications to support digital business needs.
            – MarTech Entrepreneur, developing digital marketing tools such as AI Marketing, CRM, and Marketing Automation.
            – Angel Investor & Business Mentor, supporting and investing in startups or providing consulting for businesses looking to expand into new markets.

1) The mission for undergraduate educational services at the Faculty of Business Administration and Accountancy can be reached at
telephone number 08-9711-1619 or 0-4320-2401 extensions 48008 or 48009
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).

2) The admissions office at the Bureau of Academic Administration and Development, Khon Kaen University can be contacted at
telephone numbers 09-5671-6259, 09-5669-4704, or 0-4320-2660
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).