Bachelor of Business Administration Program in Hospitality and Event Management

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Course Details

Bachelor of Business Administration, Major in Service Business Management and Event Management (Curriculum B.E. 2563)

Course Details

Bachelor of Business Administration, Major in Service Business and Event Management (New Curriculum, B.E. 2566)

Paving the way for a future of success in the service and event industries. If you are looking for a program that emphasizes real-world experience and fosters a global network, this is your first step toward a limitless career path.

About the Program

In an era where the service and event industries are rapidly changing, experiential learning is a key element in preparing students. The Bachelor of Business Administration program in Hospitality and Event Management from the Faculty of Business Administration and Accountancy at Khon Kaen University has crafted a curriculum focusing on hands-on experiences, reducing rote memorization in classrooms, and increasing opportunities for skill development in real-world scenarios through practicum projects and internships with leading organizations, thereby helping students adapt and enter the labor market with confidence.

The program is designed in a 3+1 format, allowing students to study theoretical and practical aspects for 3 years and then undertake internships at real establishments for another year. This approach ensures that students are fully prepared for actual work environments, while also enhancing their confidence and developing their workplace skills. Utilizing Experiential Learning and Problem-Based Learning methodologies, students are given opportunities to face real-life situations, analyze problems, and independently find solutions through hands-on participation in various projects, such as Event Station and KKBS Café. Additionally, students gain experience through internships at internationally renowned companies, further enhancing their experience and professional skills.

Beyond practical learning experiences, the program also provides students with the opportunity to earn degrees from two institutions through a Double Degree program in collaboration with the International Management Institute Switzerland (IMI) in Switzerland, expanding educational opportunities to an international level and enhancing students' capabilities to compete in the global job market. Students can choose their learning paths based on their interests through 5 specialized fields: Event and Exhibition Management, Service Business Administration, Food and Beverage Management, Business Data Analytics, and Specialized Business such as Airline Business, Cruise Line Business, and Healthcare Business, which allow students to delve deeper and develop skills in their desired fields.

The Bachelor of Business Administration program in Hospitality and Event Management from the Faculty of Business Administration and Accountancy at Khon Kaen University is not merely classroom learning but a pathway to a future filled with opportunities in the service and event industries. Students will gain knowledge, skills, real-world experience, and an international network, essential factors that will help them achieve future success. If you are looking for a program focused on experiential learning and ready to lead you to a broad and limitless career path.

Program Details

Thai Program Name: Bachelor of Business Administration program in Hospitality and Event Management

English Program Name: Bachelor of Business Administration Program in Hospitality and Event Management

Degree and Major Name

Full Name (Thai): Bachelor of Business Administration (Hospitality and Event Management)

Short Name (Thai): บธ.บ.(การจัดการธุรกิจบริการและอีเว้นท์)

Full Name (English): Bachelor of Business Administration (Hospitality and Event Management)

Short Name (English):B.B.A. (Hospitality and Event Management)

Program Format: 4-Year Bachelor's Degree Program

Language of Instruction: Thai and English

Admission Requirements: Thai Language Group receives Thai students and international students who can communicate, listen, speak, read, and write in Thai.

Thai and English Language Group accepts Thai students and international students who can communicate, listen, speak, read, and write in Thai and English according to specified criteria.

Collaboration in Graduate Production: There is cooperation in student learning with the International Management Institute Switzerland (IMI), Switzerland, or other educational institutions that have signed cooperation agreements with Khon Kaen University.

Curriculum Structure and Study Plan

Course Category	Standard Plan (Credit)
General Education Courses	24
Specialized Courses	99
- Core Business Administration Subjects	24
- Required Subjects	51
- Elective Subjects	18
- Cooperative Education Subjects	6
Free Elective Courses	6
Total Credits	129

Tuition Fees for Thai Language Group

Semester	Total Course
15,000	120,000 Baht

Tuition Fees for Thai and English Language Group

Semester	Total Course
25,000	200,000 Baht

The knowledge and skills that students will acquire.

Knowledge in Service Business Management and Events The management of service business and events encompasses planning, design, and execution, along with marketing principles within the service and events industries to attract customers and enhance satisfaction. It includes cost management and budgeting for service and event businesses, trends within the service and events industry, as well as the application of technology and innovation in business.
Practical Skills Hands-on practice in a simulated company, which serves as a practical learning environment of the Faculty of Business Administration and Accountancy. Internship opportunities with leading organizations in the service business and events industry, both domestically and internationally. Utilization of essential tools and software for event management and business data analysis.
Analytical and Problem-Solving Skills Learning through Problem-Based Learning (PBL) enables students to think critically and solve real industry problems. This includes in-depth data analysis related to consumer behavior in the service business and events, and developing business strategies to respond to market changes.
Specialized Skills in 5 Areas of Expertise Students can choose to specialize in one of five areas: event management and organization, service business management, food and beverage management, business data analysis for service and events, and specialized business practices.
English Language and International Work Skills Students enrolled in the Bilingual Program, which utilizes both Thai and English, will be able to enhance their communication skills to support working in international organizations.
International Networking and Career Opportunities The curriculum collaborates with global business organizations, offering opportunities for internships and employment within leading service business and events companies, such as Accor, Marriott, Hilton, and IHG.

Career Guidelines

The Bachelor of Business Administration program specializing in Service Business Management and Events offers students the opportunity to pursue various career paths, whether in private organizations, state enterprises, or entrepreneurship. Graduates can select career paths aligned with their interests and personal goals and enter the labor market with confidence.

Career Path in the Private Business Sector The service and events industry in the private sector has a demand for skilled professionals in various fields. Graduates of this program can take on positions such as:
– Executives in the service and events industry, such as Event Managers, Conference Managers, and Customer Service Managers.
– Hotel and lodging business managers, such as Hotel Managers, Resort Managers, Hostel Managers, or managers of innovative accommodations.
– Careers related to organizing meetings, seminars, exhibitions, and trade fairs (MICE), such as Meeting Planners, Exhibition Managers, and Incentive Travel Planners.
– Careers in the food and restaurant industry, such as Restaurant Managers, Menu Designers, Catering Planners, and Professional Chefs.
– Consultants in service and events business, such as business development consultants for service and event marketing.
– Market analysts and consumer behavior researchers in the service and events business.
– Employees in relevant service industries, such as airlines, ground services, travel planners, and cruise businesses.
– Careers related to spa and health businesses, such as Spa Managers and Health Business Consultants.

Career Path in the Government Sector and State Enterprises Students interested in working in the government and state enterprises can pursue careers in agencies related to the service and events business, such as:
– Tourism and Events Industry Development Officers– MICE Industry Development Officers, such as organizing national and international meetings.
– Officers promoting and managing service businesses in the public sector, such as the Department of Tourism, the Department of Service Industry Promotion, and the Tourism Authority of Thailand.
– Researchers and analysts in government agencies related to the service and events business.
– Marketing and public relations officers in government organizations related to tourism and services.
– Project Managers for service and events business development in the public sector.
– Community-Based Tourism & Service Development Officers.
– Consultants in service and events business within government agencies.

Career Path for Entrepreneurs and Business Owners

This program focuses on developing students to become successful entrepreneurs in the service and events business. The pathways to business ownership include:
– Owners of event management businesses, such as organizing companies that provide meeting, exhibition, and trade fair services.
– Owners of restaurants and dining establishments, such as cafés, Fine Dining restaurants, and health-oriented dining establishments.
– Entrepreneurs in the hotel, resort, and innovative accommodation business.
– Owners of spas and health service enterprises.
– Providers of marketing consulting services and business development for services.
– Business developers in the events and service innovation sector.
– Content creators and influencers in the service and events business.
– Owners of health and cultural tourism businesses.
– Entrepreneurs in the airline and travel service sectors.

For more information,Please contact.

1) The mission for undergraduate educational services at the Faculty of Business Administration and Accountancy can be reached at
telephone number 08-9711-1619 or 0-4320-2401 extensions 48008 or 48009
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).

2) The admissions office at the Bureau of Academic Administration and Development, Khon Kaen University can be contacted at
telephone numbers 09-5671-6259, 09-5669-4704, or 0-4320-2660
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).

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