Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology

Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology (Marketing Technology)

Admission

Information on Admissions

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Course Details

Bachelor of Business Administration Program, Major in Marketing (Revised Curriculum B.E. 2563)

Course Details

Bachelor of Business Administration Program in Digital Entrepreneurship and Marketing Technology (Revised Curriculum, B.E. 2566)

The curriculum is designed to equip you to become a modern marketer driven by data and technology, transforming marketing strategies for the digital age with advanced technology. It fosters business ethics, analytical thinking, and social responsibility to sustainably drive modern business forward.

In a rapidly changing business world, modern marketing is no longer just traditional advertising and public relations; it integrates data, technology, and digital strategies to enable brands to compete in the digital economy. The Marketing Technology (MarTech) major is designed to address the challenges of the Digital Transformation era by emphasizing creative thinking, technological skills, and deep data analysis to create the most effective marketing strategies.

The Bachelor of Business Administration program in Digital Entrepreneur and Marketing Technology adopts a practical learning approach through Problem-Based Learning, Project-Based Learning, and Work-Integrated Learning (WIL), utilizing a Flipped Classroom model that allows students to study theoretical concepts from real business case studies and apply them in actual digital business scenarios. The teaching approach focuses on enabling learners to possess T-Shape skills, implying a diverse and profound knowledge in marketing, technology, and data analysis. Students will learn to analyze consumer behavior, utilize digital tools, plan marketing strategies, and develop digital innovations to be prepared for employment in leading organizations or to create their own businesses in the future.

The program is designed to encompass the fields of Art, Creativity, Communication, Business Development, and Digital Innovation, assisting students in understanding both the creative marketing dimensions and the data-driven and technology-oriented marketing landscape. Key subjects that students will learn include utilizing data to analyze market trends and consumer behavior, designing products, services, and digital content that meet market demands, creating and developing digital business models, branding and marketing in the digital era, and planning and optimizing marketing technology. Additionally, the program is structured as a 3+1 format, meaning three years of theoretical coursework and one year of professional training to provide students with real working experiences with leading companies in digital marketing technology and data-driven marketing, ensuring that students are ready to work immediately upon graduation.

Curriculum Details

Program Name in Thai: Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology

Program Name in English: Bachelor of Business Administration Program in Digital Entrepreneur and Marketing Technology

Degree Name and Major

Full Name (in Thai): Bachelor of Business Administration (Digital Entrepreneur and Marketing Technology)

Abbreviation (in Thai): B.B.A. (Digital Entrepreneur and Marketing Technology)

Full Name (in English): Bachelor of Business Administration (Digital Entrepreneur and Marketing Technology)

Abbreviation (in English): B.B.A. (Digital Entrepreneur and Marketing Technology)

Major: Marketing Technology

Program Type: Academic Bachelor’s Degree Program, 4 Years

Languages Used: Thai and English in select courses

Admission: Open to Thai students and international students who are proficient in Thai
Collaboration in Graduate Production: The Bachelor of Business Administration program in Digital Entrepreneur and Marketing Technology collaborates with the Thai E-Commerce Entrepreneurs Association, the Thai Digital Trade Association, Intelligist Co., Ltd., and other organizations that will support collaboration in the future.

Degree Awarding: Grants only a single major degree

Curriculum Structure and Study Plan

	Credit Hours
General Education Courses	24
Specialized Courses	108
Elective Courses	6
Total Credit Hours for the Program	138

Tuition Fees

Semester	Throughout the Program
30,000 Baht	240,000 Baht

Notes

The admission criteria may vary each academic year.
The tuition fee for the summer semester is half of the regular semester fee.
The fee for academic leave is 1,000 Baht per semester.
The tuition fees are subject to change as announced by Khon Kaen University.

The knowledge and skills that students will acquire.

Knowledge of Digital Marketing and Marketing Technology (Marketing Technology – MarTech) Understand the concept of Digital Transformation and the application of technology in marketing. Analyze and apply MarTech (Marketing Technology) to enhance marketing effectiveness. Manage and plan marketing strategies through digital tools, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Advertising, and Email Marketing.
Data Analysis Skills and the Application of Data Science in Marketing Utilize Data Analytics, Artificial Intelligence (AI), and Machine Learning to analyze consumer behavior. Interpret and analyze data from Google Analytics, Power BI, and Tableau. Examine market trends through Big Data and Business Intelligence (BI).
Skills in Digital Content Development and Design (Digital Content Creation) Create Content Marketing through videos, articles, and infographics. Understand consumer behavior and design content targeting specific demographics. Employ Visual Storytelling and User Experience/User Interface (UX/UI) Design to develop marketing platforms.
Development and Management of Digital Businesses Learn how to establish digital businesses from the ground up, such as Startups and E-commerce. Understand the principles of Growth Hacking and Performance Marketing. Plan scalable and sustainable digital business models.
Skills in Utilizing Technology to Drive Marketing Understand Automation Marketing, Chatbots, Customer Relationship Management (CRM), and AI Marketing. Use Blockchain, Non-Fungible Tokens (NFT), and FinTech in business management. Analyze Customer Journey and Customer Experience (CX) Design.
Skills in Strategy Formulation and Brand Management Create and develop a Digital Branding Strategy. Learn about Influencer Marketing and Affiliate Marketing. Establish Loyalty Programs and Personalized Marketing.
Skills in Advertising and Digital Marketing Management Understand digital advertising platforms, such as Google Ads, Facebook Ads, and TikTok Ads. Plan Media Buying & Digital Advertising Campaigns. Calculate Return on Investment (ROI) and Return on Ad Spend (ROAS).
Skills in Business and Project Management in Marketing Technology Manage digital marketing teams and collaborate with technology development departments. Understand Agile Marketing principles and Scrum Methodology. Manage Digital Product Lifecycle and Business Model Canvas.

Skills in Networking and Business Expansion Build Business Networking and Digital Partnerships. Develop strategic plans for international market expansion (Cross-border E-commerce). Understand Global Marketing and Localization Strategy.
Soft Skills for Modern Marketers Develop skills in Critical Thinking, Problem-Solving, and Creativity. Present ideas and negotiate when working with clients and business partners. Understand Ethical Marketing and Digital Privacy (Personal Data Protection Act [PDPA] & General Data Protection Regulation [GDPR]).

Career Guidelines

Knowledge of Digital Marketing and Marketing Technology (Marketing Technology – MarTech) Understand the concept of Digital Transformation and the application of technology in marketing. Analyze and apply MarTech (Marketing Technology) to enhance marketing effectiveness. Manage and plan marketing strategies through digital tools, such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Advertising, and Email Marketing.
Data Analysis Skills and the Application of Data Science in Marketing Utilize Data Analytics, Artificial Intelligence (AI), and Machine Learning to analyze consumer behavior. Interpret and analyze data from Google Analytics, Power BI, and Tableau. Examine market trends through Big Data and Business Intelligence (BI).
Skills in Digital Content Development and Design (Digital Content Creation) Create Content Marketing through videos, articles, and infographics. Understand consumer behavior and design content targeting specific demographics. Employ Visual Storytelling and User Experience/User Interface (UX/UI) Design to develop marketing platforms.
Development and Management of Digital Businesses Learn how to establish digital businesses from the ground up, such as Startups and E-commerce. Understand the principles of Growth Hacking and Performance Marketing. Plan scalable and sustainable digital business models.
Skills in Utilizing Technology to Drive Marketing Understand Automation Marketing, Chatbots, Customer Relationship Management (CRM), and AI Marketing. Use Blockchain, Non-Fungible Tokens (NFT), and FinTech in business management. Analyze Customer Journey and Customer Experience (CX) Design.
Skills in Strategy Formulation and Brand Management Create and develop a Digital Branding Strategy. Learn about Influencer Marketing and Affiliate Marketing. Establish Loyalty Programs and Personalized Marketing.
Skills in Advertising and Digital Marketing Management Understand digital advertising platforms, such as Google Ads, Facebook Ads, and TikTok Ads. Plan Media Buying & Digital Advertising Campaigns. Calculate Return on Investment (ROI) and Return on Ad Spend (ROAS).
Skills in Business and Project Management in Marketing Technology Manage digital marketing teams and collaborate with technology development departments. Understand Agile Marketing principles and Scrum Methodology. Manage Digital Product Lifecycle and Business Model Canvas.

Skills in Networking and Business Expansion Build Business Networking and Digital Partnerships. Develop strategic plans for international market expansion (Cross-border E-commerce). Understand Global Marketing and Localization Strategy.
Soft Skills for Modern Marketers Develop skills in Critical Thinking, Problem-Solving, and Creativity. Present ideas and negotiate when working with clients and business partners. Understand Ethical Marketing and Digital Privacy (Personal Data Protection Act [PDPA] & General Data Protection Regulation [GDPR]).

For more information,Please contact.

1) The mission for undergraduate educational services at the Faculty of Business Administration and Accountancy can be reached at
telephone number 08-9711-1619 or 0-4320-2401 extensions 48008 or 48009
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).

2) The admissions office at the Bureau of Academic Administration and Development, Khon Kaen University can be contacted at
telephone numbers 09-5671-6259, 09-5669-4704, or 0-4320-2660
(during official hours from Monday to Friday: 08:30 AM to 04:30 PM).

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